How to Say the Right Thing Every Time

Communicating Well With Students, Staff, Parents, and the Public

Second Edition
Robert D. Ramsey Consultant
© 2009   272 pages   6" x 9"  

Available Formats

ISBN:   9781412964081 Paperback Suggested Retail Price:   $36.95 Bookstore Price:   $29.56
ISBN:   9781412964074 Hardcover Suggested Retail Price:   $80.95 Bookstore Price:   $64.76
ISBN:   9781452280554 Electronic Version Suggested Retail Price:   $36.95 Bookstore Price:   $29.56

Previous Editions Published by Corwin

First Edition: © 2002

About This Title

"I had several 'ah-ha' moments while reading this book. Kudos to the author for creating a meaningful guide for today's school administrator."
—Marie Blum, Superintendent
Canaseraga Central School District, NY

"A good tool for administrators and teacher leaders with its readability, content emphasis, and real-life examples."
—Russ Bennett, Superintendent
Aurora City Schools, OH

Time-tested techniques for communicating effectively with all educational stakeholders!

For school leaders, being an effective communicator is one of the most vital and sometimes most challenging parts of the job. This user-friendly resource provides practical strategies for improving daily interactions with students, colleagues, parents, and other stakeholders as well as guidelines for avoiding missteps when critical issues arise.

Each chapter presents do's and don'ts for effective verbal and written communication in a variety of situations—from public speaking and working with the media to straight talk for approaching students about sensitive topics such as sex, gangs, and substance abuse. This revised edition also assists educators with:

  • How-to's for dealing with natural and man-made disasters
  • A new chapter on differentiating communication to reach a wide audience
  • A new section on communicating with school board members

Use the tools and real-world examples in this invaluable reference to resolve difficult situations and build positive relationships!

Should you need additional information or have questions regarding the HEOA information provided for this title, including what is new to this edition, please email Please include your name, contact information, and the name of the title for which you would like more information. For information on the HEOA, please go to

We hope you'll consider this Corwin book for your course. Email us at, or click here to find your Corwin Sales Manager.

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